Sales & Marketing
doc.gif (38 bytes) Introduction to marketing
doc.gif (38 bytes) Marketing: an overview
doc.gif (38 bytes) Marketing checklist (retail)
doc.gif (38 bytes) How to develop a marketing concept
doc.gif (38 bytes) How to learn about your market
doc.gif (38 bytes) How to perform a low cost market research
doc.gif (38 bytes) How to understand your customers
doc.gif (38 bytes) How to develop a marketing plan
doc.gif (38 bytes) How to create a marketing budget
Advertising:
     doc.gif (38 bytes) Planning your advertising budget
     doc.gif (38 bytes) Planning a retail advertising program
     doc.gif (38 bytes) Writing advertising copy
     doc.gif (38 bytes) Deciding on the advertising media
     doc.gif (38 bytes) Developing effective advertising
     doc.gif (38 bytes) Evaluating your advertising results
doc.gif (38 bytes) How to promote your business (idea list)
doc.gif (38 bytes) How to find new customers
doc.gif (38 bytes) How to expand your market
doc.gif (38 bytes) How to Take advantage of a market switch
doc.gif (38 bytes) How to Forecast your sales
doc.gif (38 bytes) The art of selling:
     doc.gif (38 bytes) Creative selling

     doc.gif (38 bytes) Selling tips
     doc.gif (38 bytes) Improving personal selling (retail)
doc.gif (38 bytes) Publicity tips
doc.gif (38 bytes) Specialty advertising
doc.gif (38 bytes) Signs as a marketing tool
doc.gif (38 bytes) How to sell on consignment
doc.gif (38 bytes) How to sell by mail order
doc.gif (38 bytes) How to sell by independent sales agents
doc.gif (38 bytes) Pricing:
     doc.gif (38 bytes) Pricing in a manufacturing firm
     doc.gif (38 bytes) Pricing in a service firm
     doc.gif (38 bytes) Pricing in a retail store (checklist)
doc.gif (38 bytes) How to measure sales force performance
doc.gif (38 bytes) How to ensure that your products will produce sufficient sales